Bus306 Apple's IPhone 13 Marketing Plan You will need to state in brief your marketing and financial objective, and identify using bullet points or brief sentences what you propose the company do in terms of positioning, branding, marketing mix, and marketing research Make sure your strategies are integrated (e g your pricing, product, distribution, and promotion strategies align with each other) 1 Marketing Objectives Marketing objectives can be stated qualitatively or quantitatively by specifying goals associated with clarifying brand associations (personality), improving brand attitude, brand loyalty, or increasing market share Knowing exactly where you want to go is essential in deciding how to get there The objectives should ideally be measurable, specific, and have a set time limit to achieve them (e g increase top of mind brand awareness by 20 by December 2021) Increase by approximately by Month Year brand attitude brand loyalty increasing market share Advertisement designed to reflect their products to creative individuals 2 Branding This section should include a description of your brand elements and equity, and how you intend to go about building them Identify the branding strategy that is most suitable to your product or service i e , what combination of name, logo, looks, and other intangibles are you going to put together to convey your intended message about your product to your target market Suggest what your logo, brand meaning, brand character, tag line , etc are if all of these are important to your product and market, and how they are related to one another Who are your target markets and why What is your brand intended message for the IPhone 13 marketing plan In your branding, what is the name, logo, look,and otherintangibles you are going to utilize to convey your intended message about your product to yourtarget market In your own words, what are your brand meaning, brand character, tag line, and logo if all of these are important to your product and market How they arerelated to one another

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Bus306: Apple's IPhone 13 Marketing Plan You will need to state in brief your marketing and financial objective, and identify using bullet points or brief

Bus306: Apple's IPhone 13 Marketing Plan

You will need to state in brief your marketing and financial objective, and identify using bullet points or brief sentences what you propose the company do in terms of positioning, branding, marketing mix, and marketing research. Make sure your strategies are integrated (e.g. your pricing, product, distribution, and promotion strategies align with each other).

1. Marketing Objectives

Marketing objectives can be stated qualitatively or quantitatively by specifying goals associated with clarifying brand associations (personality), improving brand attitude, brand loyalty, or increasing market share. Knowing exactly where you want to go is essential in deciding how to get there. The objectives should ideally be measurable, specific, and have a set time limit to achieve them (e.g. increase top-of-mind brand awareness by 20% by December 2021).

Increase...by approximately #% by Month Year
brand attitude
brand loyalty
increasing market share
Advertisement designed to reflect their products to creative individuals

2. Branding

This section should include a description of your brand elements and equity, and how you intend to go about building them. Identify the branding strategy that is most suitable to your product or service - i.e.,what combination ofname, logo, looks,and otherintangibles are you going to put together to convey your intended message about your product to yourtarget market. Suggest what your logo,brand meaning, brand character, tag line, etc. are if all of these are important to your product and market, and how they arerelated to one another.

Who are your target markets and why?
What is your brand intended message for the IPhone 13 marketing plan?
In your branding, what is the name, logo, look,and otherintangibles you are going to utilize to convey your intended message about your product to yourtarget market?
In your own words, what are your brand meaning, brand character, tag line, and logo if all of these are important to your product and market? How they arerelated to one another?