Business Administration Global Marketing Final Project The final project consists of presenting a Global market analysis for a business preparing to enter in a new international market, or planning an expansion in a particular international market that requires new planning. Compare and contrast the differences in marketing your product locally (in Canada), and in a global scale. 1. Select a product 2. Select a new country (or block of countries) to market your product or service. Do a thorough analysis of the following: a) Describe the country or countries you selected and tell us about its market. In terms of economic freedom, how does your country rank? (Chapter 2) b) Are there any institutions and regional cooperation agreements which could potentially affect trade patterns for your product? (Chapter 3) If so, explain in what ways it will be affected. Please be specific. c) Describe your target market. d) Explain how consumers taste, preferences, habits, etc. might differ from the Canadian Market e) How will your advertising differ from that which you would produce for the Canadian Market? f) Prepare a storyboard of an ad for your product, which you believe would be effective in this new market (storyboardthat.com). You will present your product, country and storyboard to the class Recommendations and guidelines 1. Team work: 2 to 4 participants maximum per team. 2. The project involves: A report (8 to 10 pages)