Business Case:

A supermarket chain selling various types of products across Australia aims to use their existing data

to describe their business situation and develop strategies for their products, existing customers and

potential customers. They collected three different data sets:

$$ Customer transactions: containing the items that are purchased by customers in their

transactions

$$ Customer profile: containing the demographics of customers including their age, marital

status, job and whether they pay by credit card.

$$ Customer survey: Containing the responses of their customers to the survey questions $($from

$0,$ strongly low, to $10,$ strongly high$).$

As a knowledge engineer, you are invited to use knowledge creation and representation techniques

to provide this chain supermarket with in$-$depth knowledge based on the available datasets.