Business: Dog and cat pet supply

City: Los Angeles, California

Average number of daily orders: 55

Average order amount: $65

Synopsis:

Anna is a student at a local college majoring in business administration. She started an online pet supply business in 2017. PCPS is a business-to-consumer (B2C) company that sells a variety of pet supplies for dogs and cats. Anna imports many of her products from Japan because the products are novel compared to US products. She is finding it difficult to standout in a crowded field. PCPS is making a small monthly profit.

PCPS averages 55 online orders daily. Half of PCPS customers place at least two orders per month. Anna wants to 1) to increase the number of daily order, 2) increase the dollar amount per order, and 3) increase the number of customers who order at least two orders per month.

PCPS has hired your company to help it attain the three objectives above.

Apply the marketing mix

o Product

o Place

o Price

o Promotion

o Packaging

o People

o Process