BUSINESS IS A CAR WASH. HYBRID CAR WASH... THE CUSTOMER GOES FIRST TO THE TOUCHLESS MACHINE THEN STATTF DO EVERYTHING ELS. THE TOTAL TIME WOULD BE 12 MINUTES

Product and Pricing Decisions

A: This piece of your comprehensive project will focus on product concepts.

How would you classify your product or service (i.e. Convenience, Shopping, Specialty or Unsought)?

Describe the type of packaging and labeling you would use (for services be sure to review applicable readings).

Describe the global issues in the branding and packaging of your product or service.

Provide some rationale for the points you are making.

B: This piece of your comprehensive project will focus on pricing decisions.

Describe the pricing objective that you would use for your product or service (i.e. Profit-Oriented, Sales Oriented, Status Quo).

Describe how 3 (your choice) of the determinants of price (i.e. Stages in the Product Life Cycle, Competition, Distribution Strategy, Internet, etc.) will impact.

Provide some rationale for the elements you chose.