Business is Lee's Copy & Printing

Part 1: Redefine Lee's mission. Lee's current mission is more of a product-oriented mission statement. For example, "We sell flowers" or "We make pizza."

. Write a marketing-oriented mission statement for Lee's business.

Part 2: Describe methods that Lee could use to identify his internal strengths and weaknesses information. For example, some businesses use secret shoppers to identify an organization's strengths and weaknesses. Explain your response. Who are the direct and indirect competitors for Lee's business located in your area? How is technology being utilized in the industry assigned that might have a positive or negative impact on Lee's business? Identify Lee's competitive advantage against his direct and non-direct competitors in the city nearest to where you live. Define the term sustainable competitive advantage and explain what advice you would give to Lee in his quest to build a sustainable competitive advantage.

Part 3: Set marketing plan objectives for Lee's business. Identify at least two S.M.A.R.T. goals (specific, measurable, achievable, realistic & relevant to the mission, time-bounded)

Part 4: Describe the target market strategy for Lee's business. Explain the 4 strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase his sales? Briefly describe your marketing mix strategy: product(size, colors, packaging, use, etc.) place or distribution method, pricing, and promotion.

Part 5: Explain how you will turn your plan into a reality. For example: detailed job assignments and activity descriptions.

Part 6: Describe how you will evaluate your marketing strategy.