Question
Business owners and marketers alike get too paralyzed about finding the perfect numberand end up spending nothing at all. Or, worse yet, they spend randomly
Business owners and marketers alike get too paralyzed about finding the perfect numberand end up spending nothing at all. Or, worse yet, they spend randomly and nothing is integrated enough to have any real impact. What is your short answer? How do you figure that out?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
