Business Plan : Delivery Drone Services

Questions:

1. Remember to look just not at products, but also features and benefits.
2. Customers - Who are their customers? You cannot simply assume they are the same as yours. You may have very different target markets.
3. Product What do they really sell? What features and benefits make their product unique? What is their niche?
4. Price Are their prices in line with customer expectations and values?
5. Placement How do they deliver the product to the customer? Where do they sell and how?
6. Promotion What type of promotions do they run? In what media and to what audience? Do they seem to be effective?
7. Location Where are your competitors located? Is it convenient for their customers?
8. Company Image What is their reputation? Do they have a lot of goodwill or are people looking for an alternative?
9. Weaknesses and strengths What things do they do best? In what ways are they weak?

	Your Business	Competitor Identity (Direct)	Competitor Identity (Direct)	Competitor Identity (Direct)	Competitor Identity (Indirect)
Location
Company Image
Strengths
Weaknesses
Customers/ Target market
Explain Product Quality & Positioning Strategy
Explain Pricing Strategy
Explain Placement Strategy
Explain Promotion Strategy

Analytical Comparison of Competitors Briefing: