1. Businesses can be impacted by pandemics. Discuss the impact of COVID-19 (negative/positive) on the overall health and revenue of McDonalds in various markets.
2. Compare the Income statement and Balance sheet of previous years. Identify the factors that can be adversely affected by market fluctuations and factors that are stable and can contribute to profitability.
3. Go through the previous years results from the Companys website and understand if the Financial statement forecast is positive.
4. Identify the market(s) that are more profitable and with available data, understand how it/(they) perform better than other markets. From the Financial statement of McDonalds of previous years, find out if there is a change in Owners Equity.
5. View the Cash Flow statement of the Company for the current year and previous year from their website. Understand whether the cash flow from operations cover both the capital expenditures and the firms dividend payments if any? Find out how the business invested the excess cash if any. Assess the financial strength of the business.
6. Based on the Financial Statements and major ratios for the current and past two years available at the website, comment on the financial health of the company taking into consideration all the major ratios.