Businesses often invest significant resources into their trademarks, service marks, and trade dress because these marks generate brand identity and make it easier for their customers to identify, locate, purchase, and recommend their products and services. Distinctive words, symbols, and phrases are protected by trademark law $($ including the shape or color scheme of a product's packaging, called trade dress $).$ ?When marks are used to identify services, they are called service marks. These valuable assets require business owners and managers to be vigilant about preserving trademark protection and preventing their own company from infringing on other entities' trademarks.

$2$ a $.$ ?Trademarks, Service Marks, and Trade Dress

Roll over the items to read a hint about which trademark classification best matches the famous mark. Then click and drag each mark to the correct trademark classification.