Buyer Behavior Assignment

The assignment is to select a firm or a brand that exists in your country. Apply the buyer behavior concepts

studied in class covering the specifics as listed below. You are encouraged to use graphs/charts to help

improve the understanding of the point(s) discussed in the assignment.

1. Table of Contents

2. Give a brief background of the company, products and services offered, competitors. (1 page)

3. Discuss the STP framework.

4. Discuss the consumer buyer decision-making process and its implications to the company.

5. Key conclusion

6. All references used in the analysis of the case study should be listed

Instructions : Pls must apply the concept on AlBaik restaurant, Saudi Arabia