Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

The AGRI Venture: An Integrated Marketing Communications Program. Your assignment this week is to develop an IMC Program for the AGRI Venture. The CEO of

The AGRI Venture: An Integrated Marketing Communications Program. Your assignment this week is to develop an IMC Program for the AGRI Venture. The CEO of your company has given you a budget of $5,000. Design a 30-day advertising and marketing program for the AGRI Venture product mix. You are limited to Television, Radio, Magazines, and Newspapers. Report the details of your design. Develop an itemized budget for the IMC Program. Do an internet search to find and reference ad rates for different media outlets. (Use companies within the British and Us Virgin Islands, and Puerto Rico) Include the cost to create and design ads (i.e., internally or using an external agency). Discuss the appropriateness of the $5,000 budget. If you were the CEO of AGRI Venture, would you increase or decrease the 30-day budget and why? Discuss the disadvantages of being limited to television, radio, magazines and newspapers (i.e., not having advertisements in digital, social and other media).

Step by Step Solution

3.50 Rating (150 Votes )

There are 3 Steps involved in it

Step: 1

Develop an itemized budget for the IMC Program 5000 Budget IMC Program for Agri Venture Tv 2000 Radio 1500 Newspaper 1000 Magazine 500 Total 5000 Discuss the appropriateness of the 5000 budget For Agr... blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Document Format ( 1 attachment)

Word file Icon
625d022f01746_100088.docx

120 KBs Word File

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Ethics in Accounting A Decision Making Approach

Authors: Gordon Klein

1st edition

1118928334, 978-1118928332

More Books

Students also viewed these Finance questions