By keeping all the following in mind explain On-line publishing & distribution and Special Events

• Is this a traditional or is this a new media tactic?
• Is there an explanation as to how or why each recommended tactic accomplishes an objective or fulfills a strategy? Remember that the client is not always IMC savvy, so it is important to explicitly state how each tactic relates to objectives and strategies.
• Is the recommendation sufficiently detailed? Besides explaining why, have you provided detail as to the number of times/how often you will implement this tactic? Have you explained what topics/messages are best suited for each tactic and/or if the messages are repeated, how they reinforce one another?

VI. IMC Objectives

1. Awareness - Increase awareness of the product by 20-25% amongst school psychologists/behavioral therapists in the Bay Area by the end of 2022
2. Evaluation/Trial - Collect the data and feedback from the 20 units after the 6-month trial period to improve customer experience and product for the next iteration.
3. Adoption - Sell to 40 customers within the first two months after the trial ends.

VII. IMC Strategy

1. Public Relations - set up a series of live demos and cold calls to schools and clinics in the Bay Area to increase the product awareness, knowledge, and coverage of the company
2. MarCom - leverage existing communications vehicles such as Linkedin to cost-effectively promote and raise awareness of value-add benefits of the product
3. Advertising - Use space advertising to reinforce corporate values; use digital and paper ads to highlight benefits and proven results of using the product.