By leveraging on the features of a digital-ready culture identified by Think with Google (2017), advise your chosen organisation on how a digital-ready culture can be instilled in order to support its digital transformation. Specifically, for this task, you need to advise on how your organisation can create a digital-ready culture by: 1. Putting customers first 2. Creating a collaborative culture 3. Instilling a culture of innovation 4. Becoming a digital champion