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By using Hofstedes country comparison tool https://www.hofstede-insights.com/country-comparison/, compare two countries of your choice while addressing at least 3 cultural dimensions and at least 1 marketing
By using Hofstedeās country comparison tool https://www.hofstede-insights.com/country-comparison/, compare two countries of your choice while addressing at least 3 cultural dimensions and at least 1 marketing implication. Reflect on how the cultural differences between the two countries can affect marketing in these countries.
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When comparing Brazil and Hong Kong using Hofstedes cultural dimensions we can identify several cultural differences that can significantly impact mar...Get Instant Access to Expert-Tailored Solutions
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Global Marketing Management
Authors: Masaaki Kotabe, Kristiaan Helsen
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1119398339, 1119398332, 1119298717, 978-1119398332
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