Question
By using the Harvard Business School Publishing course pack that goes with Business analytics class, read the case, Managing with Analytics at Proctor and Gamble.
By using the Harvard Business School Publishing course pack that goes with Business analytics class, read the case, "Managing with Analytics at Proctor and Gamble." To get the background and understanding into the situation in the simulation. then, follow the link in the Harvard course pack to run the simulation so that you can help me the following questions. Make a set of decisions for each of 4 years. Base on the decisions on the data you find in the dashboards. Read through the questions below before you run the simulation and then write your answers after you run the simulation.
1). What was your ending cumulative profit and your final market share?
2). Explain how you made your first-year decisions. Why did you settle on the values you did? What tables or data in the dashboard influenced your choices?
3). What was your strategic focus? when you set your price, your allocation of advertising dollars across modes and regions, and selected your product traits, what kind of customers were you targeting? Were you mainly trying to gain MarketShare or mainly trying to get the highest profit? 4). Were you able to use the data to drive good decisions? Explain why or why not?
Step by Step Solution
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Step: 1
1 Ending Cumulative Profit and Final Market Share After running the simulation you should be able to ...Get Instant Access to Expert-Tailored Solutions
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