C GO Nicole Matalycki The Product Life Cycle Portfolio Complete the Product Life Cycle portfolio item. Portfolio Overview The purpose of this activity is to identify the steps in new product development and the stages of the product life cycle. Portfolio Goal Write two one-page papers speculating on the product development processes of four different products. Portfolio Details Complete the following: 1. Choose two products that are available in the marketplace. The first product should be a well-established product (a product available for many years) from a reputable company. The second product should be a new product, recently released, from a young company 2. State where you believe each product lies in the product life cycle. 3. Choose two (new) products that have failed in the marketplace. These products can be new or ones that failed a long time ago. (Hint: Start by searching 'Failed products" in your search engine.) 4. Describe where the product was in the product life cycle when it failed, and speculate as to why it was not successful. Speculate on what the company could have done differently that might have prevented the product from failing. 5. The first one-page paper you write will focus on the first two products you chose in #1; please include an introduction and conclusion. The second one-page paper you write will focus on the two products that you chose that failed; please include an introduction and conclusion. Select the link to access the Product Life Cycle rubric Product Life Cycle Rubric This is a portfolio item