Cadbury is a massive company with a very elaborate range of products. One of its most famous series is the Dairy Milk, Dairy Milk Fruit n Nut, Dairy Milk Silk and Dairy Milk Bubble which was started in year 1948. To ensure the maximum reach of chocolate to the target audience the company introduced 5 Star Crunchy and 5 Star Fruit & Nut in 1969 and Perk chocolate in 1996. The company is very strategic and found that a group of customers not getting involved with the brand for the chocolate category whereas Dairy Milk Cocoa powder is well accepted for baking purpose. Cadbury Bournvita was launched in 1948 which is one of the oldest brands in category of health drinks. a) Based on the Brand product portfolio concept, write down the right portfolio for Cadbury? (3 marks) b) Based on the Brand Pyramid Resonance, on which stage the company is following?