Question
Cadillac XT5 a. List 2 Target Market(s) - Primary and Secondary. b. Now segment it out! (Everyone uses toothpaste, but everyone is NOT a Target
- Cadillac XT5
a. List 2 Target Market(s) - Primary and Secondary.
b. Now segment it out! (Everyone uses toothpaste, but everyone is NOT a Target Market.) Use
Demographics, Lifestyle (VALs), etc. and get as narrow a focus as you can.) List all the identifiers you
would use to narrow the market.
c. Level of involvement when purchasing and why. (High involvement? Low?)
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
