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Calculate RFM analysis and Customer Lifetime Value by using excel. The data from this website: https://www.kaggle.com/yeanzc/telco-customer-churn-ibm-dataset
Calculate RFM analysis and Customer Lifetime Value by using excel. The data from this website: https://www.kaggle.com/yeanzc/telco-customer-churn-ibm-dataset
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
