Calculate the ROI of social media campaign for a new purse in the following case: Lets say your company ran a social media marketing campaign for a new purse. The goal of the social campaign was to drive sales of the new purse, so every single social post included a trackable call to action link to the company website where users to purchase the purse. You outsourced all of the social media graphics and videos to a company for $3,000. You also spent $2,000 on social media ads directed at the target market. The campaign ran for 4 weeks, and during that time you only worked on the campaign making a salary of $5,000. The social media management tool that your company pays for costs $500 a month. By the end of the campaign, you were able to pull a report from your company website of all of the purses sold from customers who clicked on the trackable link from social media. The total revenue for purses from the social media campaign was $25,000, of which $20,000 was profit after subtracting the costs to make the purse.