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Caldwell Supply, a wholesaler, has determined that its operations have three primary activities: purchasing, warehousing, and distributing. The firm reports the following operating data for

Caldwell Supply, a wholesaler, has determined that its operations have three primary activities: purchasing, warehousing, and distributing. The firm reports the following operating data for the year just completed:

Activity Cost Driver Quantity of Cost Driver Cost per Unit of Cost Driver
Purchasing Number of purchaseorders 1,000 $150 per order
Warehousing Number of moves 8,000 30 per move
Distributing Number of shipments 500 80 per shipment

Caldwell buys 100,000 units at an average unit cost of $10 and sells them at an average unit price of $20. The firm also hasfixed operating costs of $250,000 for the year.

Caldwell's customers are demanding a 10% discount for the coming year. The company expects to sell the same amount if the demand for price reduction can be met. Caldwell's suppliers, however, are willing to give only a 2% discount.

Required: Caldwell has estimated that it can reduce the number of purchase orders to 680 and can decrease the cost of each shipment by $3 with minor changes in its operations. Any further cost savings must come from reengineering the warehousing processes. What is the maximum cost (i.e., target cost) for warehousing if the firm desires to earn the same amount of profit next year?

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