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Campaign Link: https://www.airasia.com/aa/covid-19/en/gb/inthistogether.html (#InThisTogether Campaign) Advertising Strategy Based on the #InThisTogether campaign, Describe positioning and repositioning strategies. Discuss on what customers think about its services
Campaign Link: https://www.airasia.com/aa/covid-19/en/gb/inthistogether.html (#InThisTogether Campaign)
Advertising Strategy
Based on the #InThisTogether campaign, Describe positioning and repositioning strategies.
- Discuss on what customers think about its services and how they compare it to competing organisations.
- Therefore, repositioning involves completely altering how the target market perceives the program.
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