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To compete more effectively, many companies are now embracing target marketing. Instead of scattering their marketing efforts, they are focusing on those consumers they have
To compete more effectively, many companies are now embracing target marketing. Instead of scattering their marketing efforts, they are focusing on those consumers they have a greatest chance of satisfying. Assume that you have been working as a marketing manager of a given firm and you may plan to have effective target marketing. In this regard, what may you do to have effective target marketing for your firms? Justify with real life examples
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