Campaign Link: https://www.airasia.com/aa/covid-19/en/gb/inthistogether.html (#InThisTogether Campaign)

Direct Marketing

Based on the #InThisTogether campaign, Describe the activities/campaigns that will be the best way for Air Asia to communicate with customers.

• Discuss on the type of campaigns that would be the best way to promote in the context of Direct Marketing.
• Comparison of other organisations will be taken into consideration to show proof of success in the suggestions.
• The room for improvement for Air Asia.