26. Julie, the sales manager at Random Acts Inc, reports directly to the COO as this is a very small company. Julie just attended a leadership meeting where the new business strategy for the next three years was presented. What is Julie's role as it relates to the implementation of the business strategy?

• Julie should make a marketing plan, using her own strategic analysis
• Julie should make a sales plan, using her own strategic analysis
• Julie should make a sales strategy analysis
• Julie should make a forecast using her own strategic analysis

27. The leadership team at a new technology company has never formally developed a business strategy or a sales plan. What are some of the challenges that the company may face if they continue to fail to plan?

• Reduce the predictability of customer retention and endanger branding values
• Reduce the predictability of customer retention and endanger cash flow
• Reduce the predictability of sales volumes and endanger cash flow
• Reduce the predictability of sales volumes and endanger customer reviews

28. Best Clothing Manufacturers is going through an resource restructuring. The leadership has noticed a increasing number of unaccounted for time and expenses. The sales leader is researching ways to monitor and gauge the activities of the sales team without creating a culture of micromanagement. What is one way to implement the new process?

• Require weekly sales car logs
• Create sales reporting requirements
• Create key performance indicators
• Complete daily observation rides with each sales rep