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Campbell's CauliChips (CCC), successfully rebranded under the powerful corporate name, has now been on the market domestically for four years. The company is seeking to
Campbell's CauliChips (CCC), successfully rebranded under the powerful corporate name, has now been on the market domestically for four years. The company is seeking to expand its target, both within the United States and abroad as it heads toward maturity. For the sake of simplicity, assume that it is a post-pandemic period in world history.
Design a vertical marketing system that would work to help Campbell's achieve its goals. Explain specifically how all major logistics functions would be met.
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