Campus Cafwas started by a groupof collegestudentsthat were looking for ways to expand their college dining experiences. Their creation, anapp that allowsfor students to check on the menus for the various campus cafeteriasas well as view and order snack and meal items that can be delivered or picked up at hotspot locations, was a way for students tostay on campus longer and not have to worry about food options or heading over to a dining hall.

Campus Cafplays off of similar food delivery apps, but markets specifically to students and attempts to get them purchasing and conversing over the various campus food options. Universities across the nationwork to provide all of their students with many food options and Campus Caf offers them one more optionfor getting students interested in their food services.

Campus Caf is a relatively new app that is only featuredon one campus. Campus Cafis the only food service app that is catered solely for students. The company wants to extend its reach and get other campuses interested in the app. Partnering with other universitiesacross the nation will expand their reach and get students excited again about on-campus dining.

Mission

The mission of Campus Caf isto markettheir app and service of the same name to campuses around the country in order to enhance their on-campus dining options. CampusCaf also aims to enhance the student experience and providejobs for college studentsthathelp diversify their educational experience.

1) Over the next five years, Campus Caf is looking to achieve the following goals:

• Nonfinancial Goals

• Financial Goals

2) What is the product strategy for Campus Caf?