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can anyone help me to answer this ? Make a Report on market intelligence, competitive intelligence and product intelligence to export a product/service to the

can anyone help me to answer this ?

Make a Report on market intelligence, competitive intelligence and product intelligence to export a product/service to the market selected for a BWIT (Beauty World International Trading).

Required sources: Use the following Canadian sources and professional foreign sources.

  1. Export Development Canada: https://www.edc.ca/
  2. The Canadian Trade Commissioner Service: https://www.tradecommissioner.gc.ca/
  3. Trade Data Online: https://ised-isde.canada.ca/site/trade-data-online/en
  4. Business Development Bank of Canada: https://www.bdc.ca/
  5. FITT Trade Ready:http://www.tradeready.ca/
  6. Canadian Business:https://www.canadianbusiness.com/
  7. Financial Post:https://business.financialpost.com/
  8. BNN Bloomberg:https://www.bnnbloomberg.ca/
  9. McKinsey & Company:https://www.mckinsey.com/ca

Notes:

  • Instead of "Googling" from google.ca, you cango to the websites of required sources above and search from there (the country, product, etc.)
  • Similarities in References, quotes, names, titles, etc. are not considered plagiarism.

Required readings: Students cannot cite these general readings in References, and cannot use similar general readings on intelligence.

Market Intelligence

  1. D'Alimonte, D. (2014). Use market intelligence to make better global trade decisions. https://www.tradeready.ca/2014/fittskills-refresher/use-market-intelligence-make-better-trade-decisions/
  2. *Roy, E. (2016). Grow your business now by making the most of your market intelligence. https://www.tradeready.ca/2016/topics/researchdevelopment/grow-business-market-intelligence/
  3. The Canadian Trade Commissioner Service (2021). Spotlight on market research. https://www.tradecommissioner.gc.ca/guides/spotlight-pleins_feux/spotlight_market_research-pleins_feux_etude_de_marche.aspx?lang=eng (Scroll down to the end of page for more sources.)
  4. *U.S. Commercial Service (2014). Export Experts: Gathering International Market Intelligence (video).https://youtu.be/6niSh7cyB_A
  5. Export Development Canada (2018). Markets of opportunities (video). https://youtu.be/j6SeUFK7YtQ

Competitive Intelligence

  1. *Roy, E. (2015). Gather strong competitive intelligence to maximize your profitability in international markets.https://www.tradeready.ca/2015/fittskills-refresher/gather-strong-competitive-intelligence-maximize-profitability-international-markets/
  2. D'Alimonte, D. (2014). Gathering competitive intelligence before you enter foreign markets. https://www.tradeready.ca/2014/fittskills-refresher/gather-competitive-intelligence-chosen-market/
  3. Export Development Canada (2017).How to break into new markets with market scans (video). https://youtu.be/E51jLRuJu84

Product Intelligence

Hyatt, P. (2017). How to apply market intelligence to your products and processes. https://www.tradeready.ca/2017/fittskills-refresher/apply-market-intelligence-products-processes/

Note: *Most useful

Useful Hints

  • The abstract is a summary of the report, i.e., one can just read the abstract to know the main content of your report.
  • The title is a summary of the abstract, i.e., one can look at the title to know the main issues you discuss in the report.
  • The first sentence of a paragraph is often the summary of the paragraph. Each paragraph should have only one main point, and should be about 1/4 to 1/3 of a page in length.
  • Do not change key words or terminologies, which can happen when students use online translation.

overview of the content

Company's name: BWIT (Beauty World International Trading)

Product/Service: The company offers a line of natural perfumes under the brand name "The 7 Virtues." The perfumes are made using essential oils from countries experiencing turmoil and strife, and a portion of the profits is donated to support the farmers in those regions.

Link: https://www.international.gc.ca/world-monde/stories-histoires/2019/bwit-7-virtues-faci.aspx?lang=eng

Markets mentioned in the article: United States, United Kingdom, Australia.

BWIT (Beauty World International Trading) is a company that specializes in natural perfumes under the brand name "The 7 Virtues". The perfumes are made with essential oils sourced from countries that are going through turmoil and strife. A portion of the profits from these perfumes is donated to support the farmers in those regions. According to the article, the company currently has a presence in the United States, United Kingdom, and Australia.

In this article, I have chosen to focus on the Philippines. The Philippines is my home country, and I have experience and knowledge about the local market that I can apply to the research.

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