Question
can anyone help me to answer this ? Make a Report on market intelligence, competitive intelligence and product intelligence to export a product/service to the
can anyone help me to answer this ?
Make a Report on market intelligence, competitive intelligence and product intelligence to export a product/service to the market selected for a BWIT (Beauty World International Trading).
Required sources: Use the following Canadian sources and professional foreign sources.
- Export Development Canada: https://www.edc.ca/
- The Canadian Trade Commissioner Service: https://www.tradecommissioner.gc.ca/
- Trade Data Online: https://ised-isde.canada.ca/site/trade-data-online/en
- Business Development Bank of Canada: https://www.bdc.ca/
- FITT Trade Ready:http://www.tradeready.ca/
- Canadian Business:https://www.canadianbusiness.com/
- Financial Post:https://business.financialpost.com/
- BNN Bloomberg:https://www.bnnbloomberg.ca/
- McKinsey & Company:https://www.mckinsey.com/ca
Notes:
- Instead of "Googling" from google.ca, you cango to the websites of required sources above and search from there (the country, product, etc.)
- Similarities in References, quotes, names, titles, etc. are not considered plagiarism.
Required readings: Students cannot cite these general readings in References, and cannot use similar general readings on intelligence.
Market Intelligence
- D'Alimonte, D. (2014). Use market intelligence to make better global trade decisions. https://www.tradeready.ca/2014/fittskills-refresher/use-market-intelligence-make-better-trade-decisions/
- *Roy, E. (2016). Grow your business now by making the most of your market intelligence. https://www.tradeready.ca/2016/topics/researchdevelopment/grow-business-market-intelligence/
- The Canadian Trade Commissioner Service (2021). Spotlight on market research. https://www.tradecommissioner.gc.ca/guides/spotlight-pleins_feux/spotlight_market_research-pleins_feux_etude_de_marche.aspx?lang=eng (Scroll down to the end of page for more sources.)
- *U.S. Commercial Service (2014). Export Experts: Gathering International Market Intelligence (video).https://youtu.be/6niSh7cyB_A
- Export Development Canada (2018). Markets of opportunities (video). https://youtu.be/j6SeUFK7YtQ
Competitive Intelligence
- *Roy, E. (2015). Gather strong competitive intelligence to maximize your profitability in international markets.https://www.tradeready.ca/2015/fittskills-refresher/gather-strong-competitive-intelligence-maximize-profitability-international-markets/
- D'Alimonte, D. (2014). Gathering competitive intelligence before you enter foreign markets. https://www.tradeready.ca/2014/fittskills-refresher/gather-competitive-intelligence-chosen-market/
- Export Development Canada (2017).How to break into new markets with market scans (video). https://youtu.be/E51jLRuJu84
Product Intelligence
Hyatt, P. (2017). How to apply market intelligence to your products and processes. https://www.tradeready.ca/2017/fittskills-refresher/apply-market-intelligence-products-processes/
Note: *Most useful
Useful Hints
- The abstract is a summary of the report, i.e., one can just read the abstract to know the main content of your report.
- The title is a summary of the abstract, i.e., one can look at the title to know the main issues you discuss in the report.
- The first sentence of a paragraph is often the summary of the paragraph. Each paragraph should have only one main point, and should be about 1/4 to 1/3 of a page in length.
- Do not change key words or terminologies, which can happen when students use online translation.
overview of the content
Company's name: BWIT (Beauty World International Trading)
Product/Service: The company offers a line of natural perfumes under the brand name "The 7 Virtues." The perfumes are made using essential oils from countries experiencing turmoil and strife, and a portion of the profits is donated to support the farmers in those regions.
Link: https://www.international.gc.ca/world-monde/stories-histoires/2019/bwit-7-virtues-faci.aspx?lang=eng
Markets mentioned in the article: United States, United Kingdom, Australia.
BWIT (Beauty World International Trading) is a company that specializes in natural perfumes under the brand name "The 7 Virtues". The perfumes are made with essential oils sourced from countries that are going through turmoil and strife. A portion of the profits from these perfumes is donated to support the farmers in those regions. According to the article, the company currently has a presence in the United States, United Kingdom, and Australia.
In this article, I have chosen to focus on the Philippines. The Philippines is my home country, and I have experience and knowledge about the local market that I can apply to the research.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started