Question
Can relationship selling be used for all types of products / brands / services? Discuss with examples where it is suitable and where it is
Can relationship selling be used for all types of products / brands / services?
Discuss with examples where it is suitable and where it is not. Provide 3 points to help explain why for each case.
Subject: Sales Management
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
