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Can you help me to understand wich one are the current consumer behaviour trends that should be considered by FItness First and help me to

Can you help me to understand wich one are the current consumer behaviour trends that should be considered by FItness First and help me to understand why these trends are of particular concern from a marketing perspective?

https://www.fitnessfirst.com.au/

https://www.omniconvert.com/blog/consumer-behavior-in-marketing-patterns-types-segmentation/

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