Can you help to explain and give example of I. Marketing Structure and II. Environmental Monitoring and Management ?

A DECISION MAKING PROCESS OF THE MARKETING COMMUNICATION III. A Marketing Brand-Level MC Decision Process Structure General Specific IV. Program C Choices Choices Evaluation Brand Equity II. Enhancement Environmental B Target Mixtures Monitoring and Markets Messeges - Measured Management - Objectives Media Result - Budgets Momentum Activate Alindain