PROMOTED PINS

Pinterest launched promoted pins in 2016. According to the social media channel, "promoted Pins are just like regular Pins, only you pay to have them seen by more people. They're native ad units that perform just as well, if not better, than organic Pins, helping people discover and save ideas."11 Promoted pins are designed to help a company achieve goals like increased engagement, or website traffic. When deciding to promote a pin, a company must choose its campaign objective, name, budget, where its promoted pin will appear, and the pin itself.

PROMOTED PINS CONTINUED

There is a faster way to promote a pin. All an account holder needs to do is click directly on the 'promote' button on one of its pins, and fill in a form like this:It's crucial that keywords are added. That way, the promoted pin will appear in search results and home and category feeds. For more details about promoted pins, review the information on "Creating and editing Promoted Pins

BUYABLE PINS AND RICH PINS

Like promoted pins, buyable pins and rich pins offer businesses a way to market their products and/or services via Pinterest. Conduct some online research and respond to the following questions about these two types of pins.

1. What are buyable pins? What are rich pins? How do they differ?

2. Buyable pins aren't available in Canada yet. However, for the sake of this activity, select a Canadian coffee shop, either a chain or small business . Describe what image that business could pair with one of the coffee shop's beverages or food items. The image would need to be compelling, attractive, and interesting enough that pinners would want to read more about it and ultimately purchase it (i.e. a cup of coffee on its own is not sufficiently enticing). *You may show a sample stock or free image.