Question
Can you please help me out with the marketing mix ( 7Ps of marketing) and STP (Geographic, Demographic, Psychographic and Behavioral Segmentation, Positioning and Targeting
Can you please help me out with the marketing mix ( 7Ps of marketing) and STP (Geographic, Demographic, Psychographic and Behavioral Segmentation, Positioning and Targeting) for "Smart City Yojana" of Central Government in India?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
