Can you please help me to solve this question?

Subject: Buyer Behavior

Which ad relies more on the central route to persuasion, and which ad relies more on the peripheral route to persuasion? Why? (Using Elaboration Likelihood Model)

APPENDIX 2 Nike ad: NIKE ZOOM HYPERREV The Nike Zoom HyperRev maximizes the foot's natural motion where it's needed most. With light and dynamic performance, this new basketball full-length Nike Zoom, dynamic Flexible foam lining: provides comfortable support Flywire and a flexible foam lining. Nike Flywire technology: Locks the foot down with an adaptive fit Mesh upper: delivers heel-to-toe breathability Lightweight Phylite midsole: Allows the foot to flex with Full-length Nike Zoom: natural motion provides responsive cushioning Sprint ad: Run. Fast. The new Sprint running shoe