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Joint Cost Allocation Using NRV. Capland Advertising Agency produced television and magazine ads for a client, Sharfstein Enterprises. The ads were developed with a common theme, and in so doing, $49,000 in joint costs were incurred. Separable costs totaled $60,000 for the TV ads and $20,000 for the magazine ads. The agency received $95,000 in fees for the TV ads and $42,000 for the magazine ads. Joint Cost Allocation Using NRV. Capland Advertising Agency produced television and magazine ads for a client, Sharfstein Enterprises. The ads were developed with a common theme, and in so doing, $49,000 in joint costs were incurred. Separable costs totaled $60,000 for the TV ads and $20,000 for the magazine ads. The agency received $95,000 in fees for the TV ads and $42,000 for the magazine ads