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Can you show me the correct theoretical framework for the title: 4 Ps (Product, Place, Price, Promotion) toward Performance of firms with one mediating variable
Can you show me the correct theoretical framework for the title:
4 Ps (Product, Place, Price, Promotion) toward Performance of firms with one mediating variable (any that relevant).
DV: Performance of Firms
IV: 4 Ps Mediating Variable: Feedback or environmental scanning (or any relevant)
Moderating Variable: Working tenure
Provide the author of the framework.
Thank you.
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