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Can you solve the information of marketing challenges? Instructions: Read the case entitled: Mattel Confronts Its Marketing Challenges Observe the threats Mattel faces in its

Can you solve the information of marketing challenges?

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Instructions: Read the case entitled: "Mattel Confronts Its Marketing Challenges" Observe the threats Mattel faces in its continuous global operations, including changing customer preferences, competition, product responsibility and declining sales. Prepare an analysis where you answer the following questions: a) Based on Mattel's case, perform a SWOT analysis (strengths, opportunities, weaknesses and threats) and name these four (4) areas. Explain. b) What challenges does Mattel face and how does the company see its future considering the continuous change in the current lifestyle? Explain. c) What strategic alternatives would you suggest keeping Mattel in the market? Explain. d) What would be your marketing strategies? Explain

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