Question
Can you think about businesses that can be more successful than others when selling their products (services) to the segments below? Why? zip code 12586
Can you think about businesses that can be more successful than others when selling their products (services) to the segments below? Why?
zip code 12586 Prizm details
- Hometown Retired (38) - Midscale income level, Older Mostly without kids, mostly home owners, low income producing assets, some college education level, employment level mixed, age range 65+
- White Picket Fences (29) - midscale income level, middle age family mix, mixed home ownership, low income producing assets, some college education level, employment level mixed. age range less than 55
- Pickup Patriarchs (24)-upscale income level, older mostly without kids, mostly home owners, high income producing assets, college grad level education, Employment level management or professional, age range 45-64
-Township Travelers (23) - upper midscale income level, middle age family mix, mostly home owners, low income producing assets, college graduate education level, mixed employment level, age age less than 55
- Big Fish, Small Pond (9)upscale income level, mature without kids, mostly homeowners, elite income producing assets, graduate plus education level, mostly retired, age range 65+
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