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Choose one company from the listed below Walmart (grocery) Coca-Cola (carbonated drinks) Procter and Gamble (hair care product line) IKEA (bed frame) Roots (apparel) Toyota
Choose one company from the listed below Walmart (grocery) Coca-Cola (carbonated drinks) Procter and Gamble (hair care product line) IKEA (bed frame) Roots (apparel) Toyota (mid size car) Samsung (smart phone) Choose one product/service of company you choose above Present the following: 1. Your chosen product and company 2. Discuss what type of involvement this product might represent for the target audience and why you think so. 3. Discuss who might be in the target audience for this product. 4. Describe the entire consumer decision making process when your target consumer buys this product. 5. Identify actions that marketers can do at every stage of the decision-making process to attract customers and move them through the process
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