Canada's fast food industry

1. Description of the company and business What type of business are they - profit/non, public/private, industry, ownership type, etc.? Written or described in complete paragraph format, a description of your company by answering the questions below:

• How long have they been in business?
• What is the company's core business? Product, service, or both?
• What other secondary businesses are they involved in?
• Who are the main customers? What key utility (usefulness) do the company's products provide to its customers?

Where do they do business and/or where are their customers

Conduct a SWOT Analysis

• Assess the company's strengths, weaknesses, opportunities, and threats in their environment. Ensure your internal and external points are accurately categorized. If the company has control over it, it is internal....
• Should be summarized or described in point form in a four-box table, and briefly described in a four to five sentence paragraph.

Write two to three paragraphs that summarize your analysis for your manager

• Remember your audience here. Be clear, concise, and accurate.
• Indicate for your manager if you think this is a good business venture. Why? Or Why not? Use your evidence to back up your statements.