Question
Carefully check the reference list for the extract of the literature review given below, and identify at least five (5) problems with the list. Describe
Carefully check the reference list for the extract of the literature review given below, and identify at least five (5) problems with the list. Describe the problems properly - do not expect the examiner to guess what is wrong.
REFERENCES
Gronroos C, 2007, Service Management and Marketing: Customer Management in services competition. Chi Chester: John wiley & Sons.
Cooper D R & Schindler PS, 2014, Busines Research Methods, 12th ed. New York: McGraw-Hill/ Irwin
Delport, Steyn,Mostert, 2011:Customers speak for themselves: a Case of Customer satisfaction in the four main South African Banks, 2014
The Role of commitment in the relationship between customer loyalty in Banking Industry: By Hung-Hsin Ho, 2009
Parasuraman, A , Zeithmal V, & Berr L, 1985: a conceptual model of service quality and its implications for future research. Journal of marketing, Volume 49, p44
Determinants of relationship of quality and customer loyalty in retail banking Evidence from Nigeria'-Ernest Emeka Izogo, Abdi Reza and Ike-Elechi Ogba and Chukwunonso Oraedu
Zeithmal, Bitner,Gremler 5th edition 2009 Services Marketing Integrating Cutomer focus Across firms, New York: McGraw-Hill/ Irvin
Al Hakim, Z.,T., & Maamari, B. E. (2017). Measuring perceived service quality and customer satisfaction for service managers: The case of the Lebanese Retail Banking Industry. E - Service Journal, 10(2), 23-44, 77-78.
Mornay Roberts-Lombard and Leon du Plessis: INFLUENCE OF CRM ON CUSTOMER LOYALTY -AN APPLICATION TO THE LIFE INSURANCE INDUSTRY IN SOUTH AFRICA)
Bassam, Al Shawi: Analysing the use of SERVQUAL Model to Measure Service Quality in Specific-Industry Contexts i
H. Delport, T.F.J. Steyn, P.G. Mostert Relationship intention of South African banking and life insurance customers, 2011
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