Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Carefully check the reference list for the extract of the literature review given below, and identify at least five (5) problems with the list. Describe

Carefully check the reference list for the extract of the literature review given below, and identify at least five (5) problems with the list. Describe the problems properly - do not expect the examiner to guess what is wrong.

REFERENCES

Gronroos C, 2007, Service Management and Marketing: Customer Management in services competition. Chi Chester: John wiley & Sons.

Cooper D R & Schindler PS, 2014, Busines Research Methods, 12th ed. New York: McGraw-Hill/ Irwin

Delport, Steyn,Mostert, 2011:Customers speak for themselves: a Case of Customer satisfaction in the four main South African Banks, 2014

The Role of commitment in the relationship between customer loyalty in Banking Industry: By Hung-Hsin Ho, 2009

Parasuraman, A , Zeithmal V, & Berr L, 1985: a conceptual model of service quality and its implications for future research. Journal of marketing, Volume 49, p44

Determinants of relationship of quality and customer loyalty in retail banking Evidence from Nigeria'-Ernest Emeka Izogo, Abdi Reza and Ike-Elechi Ogba and Chukwunonso Oraedu

Zeithmal, Bitner,Gremler 5th edition 2009 Services Marketing Integrating Cutomer focus Across firms, New York: McGraw-Hill/ Irvin

Al Hakim, Z.,T., & Maamari, B. E. (2017). Measuring perceived service quality and customer satisfaction for service managers: The case of the Lebanese Retail Banking Industry. E - Service Journal, 10(2), 23-44, 77-78.

Mornay Roberts-Lombard and Leon du Plessis: INFLUENCE OF CRM ON CUSTOMER LOYALTY -AN APPLICATION TO THE LIFE INSURANCE INDUSTRY IN SOUTH AFRICA)

Bassam, Al Shawi: Analysing the use of SERVQUAL Model to Measure Service Quality in Specific-Industry Contexts i

H. Delport, T.F.J. Steyn, P.G. Mostert Relationship intention of South African banking and life insurance customers, 2011

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Marketing Real People, Real Choices

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

4th Canadian Edition

132913178, 978-0134365954, 013436595X, 978-0132913171

More Books

Students also viewed these Marketing questions