D

What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text -- a video automatically begins playing when you visit the page, and as you scroll, you'll see additional embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge. At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically-pleasing, inviting viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team. If you've got a case study with dense text, one of the more creative solutions to breaking it up could be to organize it by pages. Levi's case study uses this method -- their page one, for instance, is labeled "Introduction", while page two is labeled "Weaknesses in the late 1990s". Each page tackles a different topic, and the design makes it feel more like reading a book than a business article.

45.Like New Products wants to improve its packaging after reading customer responses to its

customer opinion poll. Which is not a function of packaging?

.

46. At the very least, the _____ identifies the product or brand. It might also describe several

things about the product.

47. Some analysts see _____ as the major enduring asset of a company, outlasting the companys

specific products and facilities.

48. Chicken of the Sea brand tuna sells more than the same size Kroger brand tuna even though

the Kroger tuna costs Rs.0.15 less per can. This is known as brand _____.

49. Branding assists buyers in numerous ways. Which of the following is not a direct consumer

benefit derived from branding?

50. What elements constitute a brand?

Name, design, style, words or symbols, singly or collectively that distinguish one product

from another.

52. In the growth stage of a product life cycle which of the following statements are applicable?

51. At the introduction stage of the Product Life Cycle (PLC), which of the following are the

marketers two main priorities?

53. Which of the following is NOT a method of idea generation?

54. Launching a product in a small part of the market is called__________.