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CarMax: Disrupting Used-Car Market Harvard Case Study What is CarMaxs strategy What key choices did CarMax make to improve the customer experience? What key choices

CarMax: Disrupting Used-Car Market Harvard Case Study

What is CarMaxs strategy What key choices did CarMax make to improve the customer experience? What key choices did CarMax make to change its costs? CarMaxs IT and data is arguably their biggest source of competitive advantage. Do you agree/disagree? Why? How defensible is their advantage against different kinds of competitive threats?

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