Caroline Herbert, a successful 34-year-old female manager from a U.S.-based MNC, has taken a promotion as Director of Marketing in Ankara, Turkey. She has international experience in the UK and is confident that she can replicate her success at winning the support and trust of her Turkish colleagues and subordinates. Within a few months, Caroline finds her authority eroding. Aydin, a 63- year-old Turk, gradually and consciously takes over her authority as the boss and becomes the driving force behind marketing projects. Although everyone recognizes that Caroline's marketing knowledge is much greater than Aydin's, her attempts to manage her function meet with increased resistance. The company follows Aydin 's direction although results are not satisfactory. Later, Caroline learns that her predecessor, an American man her age, was fired for "failure to command local managers."

With reference to the National Culture studies, explain the cultural 'clash' and give your recommendations for the selection of the next Director of Marketing.