One MCN is a manufacturing company which produce ceramics that has been operating for over 15 years with its head office in Jakarta. One MCN has expanded their business widely throughout Indonesia, where through the vision and mission built to achieve the company's goals, One MCN has 4 factories which has spread across Java with an emphasis on production E. Explain how the company can achieve long-term profits and be able to compete globally by looking at the advantages and disadvantages of using technology to support operational activities. F. Explain how the company can obtain benefits both in the short and long term, referring to the balanced scorecard that has been made, to reach competitive advantage in the global industry.