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Case 1: The Lego Group - Envisioning Risk in Asia On a scale of 1-10,how attractive is the branded toy industry?Explain. How well has LEGO

Case 1: The Lego Group - Envisioning Risk in Asia

On a scale of 1-10,how attractive is the branded toy industry?Explain.
How well has LEGO adapted to this environment? Explain.
What are the key opportunities and challenges? Explain.
What are the implications for the LEGO Group's strategy, and should the company build a factory in Asia in the next five to seven years? Explain

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