Case $2-$ In Japan, an End to All Work and No PlayEvery year about $100$ million Japanese spend about $$75$ dollars to see Mickey Mouse and wait two hours in line to rocketthrough Space Mountain at Tokyo Disneyland. They flock to hear Aron Narikiyo, "Elvis$-$san," a wildly popular Elvisimpersonator. They ski, attend cultural events, go bowling, take juggling lessons, and play pachinko, a vertical version ofpinball. What they also do in great numbers is shop. One hundred and twenty million Japanese consumers with risingdisposable incomes translates into lots of buying power. Long considered a society of all work and no play, Japan findsboth its culture and its consumers changing.In the conventional picture of modem Japan, men work most of the time, and women are relegated to background positions of stay$-$at$-$home wives and mothers. Indeed, many older Japanese accept without complaint endless, unquestioned hard work. But the old ways are changing, Japanese men are discovering that fun is more important than earnest dedication to the workplace. And Japanese women are assuming professional roles outside the home. Declaring that its citizens shouldstart enjoying life, the government officially shortened the workweek from forty$-$eight hours to forty and funded the LeisureResearch and Development Center to teach its citizens the value of leisure time. With more money to spend and more timein which to spend it$,$ the Japanese are becoming active and experienced consumers dedicated to making their country a lifestyle superpower.Two of the most powerful groups of Japanese consumers are the more than $8$ million Dankai Juniors, children of Japan'spostwar baby boom, and women, whose status and affluence continue to grow. Raised during a prosperous time in anaffluent society, young Japanese spend a lot of money on sports, audiovisual equipment, entertainment, and fashion.Although looking value more than they did in the $1980$s$,$ these young consumers still splurge on new products thatimprove the quality of their leisure time. One of their favorite places to go for fun is Namco's Wonder Eggs, an arcadespecializing in virtual reality games. As for tastes in fashion, this group prefers American and European styles and colors.To attract these trendy customers, some small shops in areas frequented by young people carry only imported clothing.In todays Japan, women comprise about $40$ percent $64\mathrm{.}5-$million$-$person work force, and more than $50$ percent of motherswork outside the home. Following the Equal Employment law of $1986,$ women began to pursue more education, entered avariety of professions, began earning their own salaries, and became champion consumers. Besides attending concerts andplays, traveling, engaging in sports, and frequenting "relaxation parlors where the sounds of birds singing or wavescrashing on the shore relieve stress Japanese women shop. Choosy about labels, Japanese women favor distinctive brands,such as Armani suits, Yves St$.$ Laurent towels, and Gucci handbags.Benefiting from Japans growing appetite for consumption, upscale and value$-$oriented retail is booming. To attractcustomers by providing more spacious and attractive surroundings, department stores as Mitsukoshi and Takashima areremodeling and modernizing their interiors. New specialty shops are springing up$,$ as are large shopping centers withavenues of stores and abundant parking space. Although many Japanese equate a good product with a high price tag, manyothers are becoming increasingly value$-$conscious, looking for high quality at low prices. Retailers are responding byopening giant discount stores. Freestanding retail buildings are springing up in the suburbs selling name brand men'sclothing at lower$-$than$-$department$-$store prices.When Japanese leaders commanded the country to relax, the leisure industry rushed to provide places to do it$.$ Just asretailing is profiting from larger numbers of Japanese shoppers, the leisure industry is profiting from the greater amount oftime that Japanese are spending on recreation. In one year alone, two hundred companies applied for permits to developnew theme parks. To enable ski enthusiasts to make one$-$day trips from Tokyo, a bullet train station opened at a popular skiresort, Gala Yuzawa. For those who prefer to climate$-$controlled comfort, indoor ski slopes are available within city limits$.$Built on top of Tokyo's numerous skyscrapers, the International Aquarium gives city dwellers a chance to escapetemporarily to an undersea world. Having discovered the pleasures of Japanese are pursuing this pastime in recordnumbers. American commercial campground developer KOA recently opened its first Japanese campground in Okayama. Vacationers can swim, play tennis, visit the mini zoo, or join in recreational group singing at the Karoake Kabin.With all these choices and more, people dont have trouble deciding how to have on a day off or a weeklong break, but theJapanese are still novices at "hanging out." A Leisure Development Center survey revealed that $40$ percent of respondentswouldn't know what to do with a month off. To help them, the National Recreation Association offers a one$-$year course toenjoy life. Many Japanese, however, are convinced that the art of having fun is "Made in the U$.$S$.$A$.$

Question: In what ways have changing roles of japanese influenced their buying behaviors?