Case 2: Peloton quarterly losses (2022, May 10th). Peloton warns 'turnarounds are hard' as losses rise. BBC. https://www.bbc.co.ukews/business- Peloton, the maker of tech-connected exercise bikes, saw its losses spiral in the first three months of the year, as the popularity it enjoyed during the pandemic faded.Revenue dropped 24% compared to last year, driven by sinking demand for bikes and treadmills, the rm said. The company replaced its chief executive in February and cut thousands of jobs in a bid to reboot growth. But new boss Barry McCarthy warned investors: "Turnarounds are hard". Losses in the quarter soared to $757m in the January to March period, up from $8.6m the same period in 2021. The company warned investors that growth will remain difcult, forecasting revenue for the upcoming quarter between $675m and $7oom - well below last year and analyst forecasts. Shares in Peloton - which have tumbled about 60% this year already - sank more than 15% to record lows after the rm reported the results. Mr MCarthy, who joined the company after positions at Spotify and Netix, said he was encouraged by growth in the number of subscribers to the rm's streaming tness classes. The rm, which claims about '7 million members, said subscription revenue was up 55% from last year and numbers cancelling subscriptions were very low. However, Peloton is preparing to raise prices, which may prompt more people to cancel the service. "Early indicators are that the churn related to that will be low, but we won't know until we know," Mr McCarthy said. Answer the below.- 0 Critically assess the different types of strategic change Peloton should consider (10 marks) - Using gap analysis; identify possible strategies for Peloton (10 marks) - Employ SAFE to identify optimal strategic options using at least three different techniques for evaluating options on nancial and] or nonnancial grounds [20 marks) I Critically assess different types of leadership styles Peloton should consider (10 marks)