CASE #2 The Quantum Bank

Quantum Bank Inc. is a regional bank with branches throughout the southeast. In early 20X6 the bank launched an app for mobile devices that provided its customers with the ability to check account balances, obtain information about the bank's various services, obtain contact information and email questions, and link to a variety of other useful sources of information. Given the app's tremendous success, competition from both traditional and nontraditional organizations, and the desire to expand its presence beyond its current geographical area, Quantum decided to significantly enhance its app. More specifically, Quantum would like to enhance its app to include a mobile bill payment service, allow customers to apply for credit cards and loans, open accounts, and manage their investment portfolios.

Vice-President of Information Systems, Stacey Thomas, was charged with overseeing the project. One of her first tasks was to select the project manager. Because of the strategic importance of the project, she had a strong preference for staffing the project internally as opposed to employing the services of one of the many consulting firms available that specialize in these types of projects. After developing a list of ten or so possible candidates to serve as project manager, she was finally able to pare the list down to the two finalists described below.

Bill Fence

Bill joined Quantum in 20X0 after graduating from a well-respected small private school with a degree in computer science. His first assignment as a member of the bank's help desk provided him with exposure to a variety of areas in the bank. He quickly gained a reputation for being able to solve difficult technical problems. In addition, users of the bank's various computer systems were often heard commenting on how service-oriented Bill was and on his ability to describe concepts in nontechnical terms.

Because of both his technical knowledge related to hardware and his ability to program, Bill was selected to develop the bank's first mobile app in 20X5. Bill worked alone on this project and had frequent meetings with one of the bank's directors of Information Systems, who supervised the project. Initially, the director did most of the design work and Bill did the programming. Bill often proposed alternative ways for incorporating key features into the app, and the director would choose among the options Bill identified. Toward the end of the development project, Bill began to take a more active role in proposing features to include in the app.

The development project was largely completed on time and on budget considering the changes in the scope of the project that were made as the project progressed. Several suggestions that would have extended the app's functionality were tabled to be considered as updates after the app was officially launched.

In his current position as Webmaster, Bill is in charge of maintaining the bank's website. Although Bill's staff now includes a programmer and a hardware specialist, his approach is very much hands on, staying involved with all technical aspects of the site. Bill has developed an excellent rapport with his two direct reports, and they have emulated much of Bill's style, including working long hours and even competing to see who can accumulate the largest number of soft drink cans, empty candy wrappers, and computer printouts on one desk.

Andy Dover

Andy Dover also joined the bank in 20X0 after completing his MBA at a large public university. Andy entered graduate school immediately after graduating with a civil engineering undergraduate degree at the same university.

Andy spent his first year rotating between various departments in the bank's Leadership Development Program. After completing this training, Andy requested permanent assignment to the operations group. His initial assignment was to oversee the check encoding operation. After implementing several process improvements, Andy was eventually promoted to senior operations analyst and worked on several large process improvement projects.

Performance evaluations of Andy suggested that one of his greatest strengths was his ability to step back from a problem and understand how the various issues were interrelated. His evaluations further recognized him as "a highly motivated self-starter with very good organizational skills." His organizational skills also helped him effectively present information, and he was often requested to make short presentations related to a particular project's status to senior management.

By almost all accounts, Andy was considered highly competent, completing assigned tasks in a timely fashion with little or no direct supervision. At the same time, Andy always made it a point to communicate regularly with other project team members to keep them abreast of his progress. He was often passionate about his ideas and was typically able to get buy-in from other team members for his ideas.

Andy is almost always seen carrying his planner. As an avid stock investor, he makes it a point to stay abreast of trends in technology. He has a basic understanding of how mobile computing works and knows all the important buzzwords. While he has fooled around and created a couple of apps, he knows very little about more sophisticated programming languages such as Java, and knows even less about computer hardware beyond its basic purpose.

Question-

What are the Project objectives of this case (Learn how to create SMART objectives)?